Loyalty doesn't pay!
It's sad and it really shouldn't be true, but loyalty to a brand or business just doesn't pay! You, the customer are just a money-making opportunity for any business and, hard as it may seem, you must go where the price is cheapest - and that will probably not be the company you bought from last year, last month or even last week. If you keep buying/paying every year without question, you are not a valued customer, you are a bit of a mug - and those companies know it!
For example, never pay your insurance renewals without using several price comparison websites to check if you can get cheaper - and then go back to your current insurer and ask them to BEAT, not match, that price or you will go elsewhere.
Keep using this research method for everything you buy (type the product name/code etc into Google and find out who's selling it where and for how much) and even on the high street, you may save money by going to the store that has your product the cheapest - it's not always cheaper to buy online - factor in the postage/carriage charges and it may still be cheaper to buy on the high street.
Happy Frugal shopping around!
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