Saturday, 16 February 2008


1. Don’t bother to be loyal to one supermarket and don’t be snobby about going to one over another. If you want to know who is cheapest for your usual weekly grocery items, visit, enter all your items and it will calculate the cost of them at the four main online supermarkets: Ocado, Sainsbury, Tesco and Asda. You don't have to shop online, but it will give you an idea how much your shopping could cost elsewhere and where you can make the best savings.

2. Towards the end of the week do a stock check of your kitchen cupboards and try to be creative with what you find! Really look at what you have and write your list at the same time, planning some menus as you go – this should reduce your normal list and your spend for the week!

3. Try the basic ranges in the supermarket, in the main, it is often hard to tell the difference between these – and you could save upwards of 10%. Some of your favourites may, perhaps, be irreplaceable, but many could easily be exchanged for cheaper lines, which are often made by the same manufacturer and just packaged differently.

4. Always take advantage of the BOGOFs (buy one get one free) on your usual purchases, particularly if they are non-perishable items like toilet rolls, washing up liquid or freezable foods. Find out about the latest supermarket offers at

5. Look out for reductions on fresh and chilled foods. Many supermarkets will start reducing fairly early in the day, but better reductions can sometimes be had later in the afternoon. Meat and fish can be frozen straight away and fresh fruit and veg will often last another day in your fridge, if you can’t use it immediately.

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